Kickstarter is the perfect platform for artists, musicians, filmmakers, designers, and creator of all forms to find the necessary resources to make their visions a reality. This platform is a blessing for budding creators to get the support they need, but it is not a wish-granting factory. In order to get traction and the attention you need on Kickstarter, you will need two things: a fantastic product or innovation, and a formidable marketing plan to get people to notice it.
In order to get your project successfully funded, you will need to put a lot of thought into your project and how you will market it on Kickstarter. After all, how will you be able to get support for it if no one even knows it exists?
If you believe you have an idea worth selling, then all that’s left to do is to get other people to believe in it, too. Here are some of the four things you must do in order to get your Kickstarter campaign off the ground!
1. Make sure your idea is worth selling.
Sure, you can just throw ideas on the wall and see what sticks, but we recommend that you focus and build on an idea worth selling.
Do away with typical marketing ploys, and instead of just selling a product idea, we recommend that you sell a story. More than wanting to invest in the end product, your potential investors may be even more interested in being a part of something new.
2. Set a strong marketing plan.
We cannot stress enough how important it is that you have a thoroughly planned marketing strategy. The first thing you should set your sights on is getting people to know that your idea even exists. However, you should do this with caution. There is a very, very fine line between getting the word out on your Kickstarter, and just being plain annoying on social media.
This is why we recommend that you sign on to a Kickstarter marketing service. It is going to be a small investment if you believe in your idea enough, and you have faith that it can take off.
3. Keep a professional attitude.
You need to think of your business idea as a real, fleshed-out business venture. This is particularly true if you want your investors to be confident in your project.
By being professional, we mean that you need to keep your campaign organized, timely, and as updated as you can. It is important that your investors feel valued and respected, same as you would with any large investor offline.
We also recommend that you maintain a professional page. The confidence that you exude on your page will speak to your potential investors, and they may show you some much-needed generosity. The rule of thumb here is that you take your project seriously, so that your investors can take you seriously.
4. Consider giving bonus content or rewards to your investors.
While the rewards should not outshine the actual idea, it might be a great plus to your project if your Kickstarter project offers enticing bonuses, you may entire potential investors to give more than they had intended.
Think of offering things or trinkets that have your idea’s branding on it. They are a low-cost way to show your appreciation to your supporters as well as serve as marketing, too. Think of stuff that you would want to use yourself! One quick tip is a shirt, a tote bag, or a cap; These serve as “walking billboards” who decide to don your freebies.