6 Things You Must Do for a Successful Kickstarter Campaign

Kickstarter is the perfect platform for artists, musicians, filmmakers, designers, and creator of all forms to find the necessary resources to make their visions a reality. This platform is a blessing for budding creators to get the support they need, but it is not a wish-granting factory. In order to get traction and the attention you need on Kickstarter, you will need two things: a fantastic product or innovation, and a formidable marketing plan to get people to notice it.

In order to get your project successfully funded, you will need to put a lot of thought into your project and how you will market it on Kickstarter. After all, how will you be able to get support for it if no one even knows it exists?

If you believe you have an idea worth selling, then all that’s left to do is to get other people to believe in it, too. Here are some of the four things you must do in order to get your Kickstarter campaign off the ground!

1.  Make sure your idea is worth selling.

Sure, you can just throw ideas on the wall and see what sticks, but we recommend that you focus and build on an idea worth selling.

Do away with typical marketing ploys, and instead of just selling a product idea, we recommend that you sell a story. More than wanting to invest in the end product, your potential investors may be even more interested in being a part of something new.

2.  Set a strong marketing plan.

We cannot stress enough how important it is that you have a thoroughly planned marketing strategy. The first thing you should set your sights on is getting people to know that your idea even exists. However, you should do this with caution. There is a very, very fine line between getting the word out on your Kickstarter, and just being plain annoying on social media.

This is why we recommend that you sign on to a Kickstarter marketing service. It is going to be a small investment if you believe in your idea enough, and you have faith that it can take off.

3. Keep a professional attitude.

You need to think of your business idea as a real, fleshed-out business venture. This is particularly true if you want your investors to be confident in your project.

By being professional, we mean that you need to keep your campaign organized, timely, and as updated as you can. It is important that your investors feel valued and respected, same as you would with any large investor offline.

We also recommend that you maintain a professional page. The confidence that you exude on your page will speak to your potential investors, and they may show you some much-needed generosity. The rule of thumb here is that you take your project seriously, so that your investors can take you seriously.

4. Consider giving bonus content or rewards to your investors.

While the rewards should not outshine the actual idea, it might be a great plus to your project if your Kickstarter project offers enticing bonuses, you may entire potential investors to give more than they had intended.

Think of offering things or trinkets that have your idea’s branding on it. They are a low-cost way to show your appreciation to your supporters as well as serve as marketing, too. Think of stuff that you would want to use yourself! One quick tip is a shirt, a tote bag, or a cap; These serve as “walking billboards” who decide to don your freebies.

How to Increase Employee Engagement

Employee engagement is all about fostering a company culture that is welcoming, passionate and hard-working. It is no secret that running a successful business relies on well-ingrained values such as commitment, teamwork, and loyalty. However, not all companies are particularly good at engaging with employees.

So, what can employers do to ensure staff is motivated to do their best and take the company further? Let’s discover 3 simple ways to encourage employee engagement.

The importance of onboarding

Employees who have not been made to feel welcome within a company can quickly become overwhelmed and consequently, disengaged, so it is important to make a good first impression. Onboarding is perhaps one of the most influential parts of the recruitment process. By gradually easing new recruits into the business and teaching them from the start how to do their job effectively, companies can avoid coming across as unapproachable. Additionally, onboarding encourages the onset of working relationships and introduces new employees to company culture and practices.

According to a recent survey, one-third of new hires left their job after only six months, so during this introductory period, the company should do everything within its power to engage with employees as early as possible. Taking time to explain company tasks and responsibilities can encourage new recruits to ask questions, offer ideas and voice any concerns. Moreover, during the onboarding process, employers should encourage new hires to bring fresh ideas and use these to guide any changes to the introductory stages.

Develop a comprehensive mentoring program

When joining a company, most employees consider eventual promotional opportunities and upward mobility as a prerequisite. Very few people are happy to do the same job for the rest of their lives and have ambitions to progress to the next stage of their careers. One way to ensure employees go on to achieve great things while staying loyal to the company is through the implementation of mentoring programs. Mentoring programs, in which experienced colleagues share their knowledge and skills with another employee is an innovative approach to encouraging communication across departments and creating a company culture of support and encouragement.

For any company venturing into mentoring for the first time, it is vital that you set goals for your mentoring program. Mentoring relationships provide safe environments for staff members to work as a team and motivate each other to aspire to the next stage of their career. Furthermore, employees who are involved in mentoring programs tend to feel happier and engaged in the workplace and report higher levels of job satisfaction. Consequently, they are therefore more likely to remain within the company on a long-term basis.

Practice compassionate leadership

In several different ways, managers can make or break a company. Some of the best leaders in history were authentic, present and had a sense of dignity, so aspiring managers should aim to emulate these qualities by holding others to account, leading with integrity and showing empathy where appropriate. Although employees will not automatically become engaged when given acknowledgment, it is an accumulation of acts of recognition that ensures members of staff feel seen.

Employers who are well connected with their employees add value to a business by encouraging others to engage with the company’s mission and shared goals. Ultimately, compassionate leadership involves listening to employees and arriving at a shared understanding of challenges. Developing a relationship of respect and friendship between colleagues is particularly important when it comes to engaging employees and instilling a sense of comfort and camaraderie from within the business.

Creating a sense of belonging in the workplace fosters a positive workplace culture that makes engaging with tasks and colleagues much easier. Maintaining an engaged workforce can ensure a business gets ahead of the competition and leads to better staff retention rates in the long term.

Engaging with employees is a crucial precursor to success in business. However, there are also a few other things that you can do to help your employees feel better in their working environment. This is just one way that you can create a successful business, for more information, you can check out this article here.