Scaling an online business isn’t rocket science — it’s actually much easier than many people believe. When you combine a winning product or service and a solid foundation to build on, the sky’s the limit.Use these five simple marketing and branding tips to help you scale your online business and experience increased growth.
1. Make it ridiculously easy for your customers to buy your product or service.
It’s amazing how many businesses make prospects jump through multiple hoops in order to make a purchase — my own marketing agency was guilty of this as well, until recently. While our main offering is custom-tailored online-marketing consulting, we also offer several à la carte services.
The problem was that, previously, a prospect had to contact us via phone or our website to order one of these stand-alone services. When we did a little digging, we found that the majority of these inquiries didn’t require any selling — people simply wanted to make a purchase.
So, we made a switch, making it easy for prospects to purchase these à la carte
There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful
businesses by doing the following:
- Find a need and fill it.
- Write copy that sells.
- Design and build an easy-to-use website.
- Use search engines to drive traffic to your site.
- Establish an expert reputation for yourself.
- Follow up with your customers and subscribers with e-mail.
- Increase your income through back-end sales and upselling.
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.
Step 1: Find a need and fill it
Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
- Visit online forums to see what questions people ask and what problems they’re trying to solve.
- Do keyword
For some of us, that is: It may be 2018, but 46 percent of U.S. small businesses still don’t have a website for their company, according to a report released by business-to-business research firm Clutch.
Of the more than 350 small businesses surveyed — the majority of which have less than 10 employees and less than $1 million in annual revenue — cost was listed as the second-most popular reason for not having an online presence. Lack of technical know-how and the need for upkeep were other popular reasons, while 12 percent said that they use social media in place of a static site.
The most popular justification for not having a website, however?
Nearly a third of surveyed respondents said that they didn’t have one because it wasn’t relevant to their business or their industry. That could be a problem. As Max Elman, the founder of Razorfrog Web Design, said in a statement released with the report:
“No matter what type of business you run, if you have customers, it’s necessary to have some sort
Small business drives the U.S. economy, and as more businesses pop up across the country entrepreneurs are searching for solutions to keep their particular business alive and ahead of the pack. Professional business advisors host seminars and write books about full-proof “formulas” that will make companies succeed. The following are 4 formulas that business advisors prescribe to keep companies on top.
External Solution Formula
This formula is probably the easiest way to grow a profitable company. The formula works when a client or customer purchase enough products at the right price so the business runs smoothly. This type of business makes profits quickly. They are easy to spot, and function due to a contract with one large dominant customer. However, the relationship between the business and the client only lasts for a short time.
Early Entrant Formula
Some believe this formula represents the best entrepreneurial opportunity. These businesses hope to be the first entrants in a specific market. That way, they can have a dominant presence in the market before others try to compete. When it works, the early entrant formula makes entrepreneurs vast sums of money.
These businesses are just investments that investors spend money on to turn a profit. This formula will
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir reveal how to create a landing page that will increase your conversion rate.
We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different local business verticals. It’s what we’ve found works the best for local businesses looking to get their phones ringing.
The header is the section at the very top of your site. It should be relatively narrow because you don’t want it taking up too much of the all-important above-the-fold space at the top of your site.
There are just two things to include in the header: your logo, which goes on the far left side of the header, and a call to action, which goes on the
As you’re reading this, customers all over the world are spending millions of dollars online. It’s estimated that 2.5 billion people log onto the Internet every day. We live in the Information Age, which has created new opportunities to start or build a business using the power and reach of the Internet.
While the opportunity is there, so is the competition. You can Google any topic and find at least a few entrepreneurs who are serving the market related to that topic. Whether you are growing an existing business through the Internet or starting an online business, you will have to stand out to thrive.
The Internet offers you the opportunity to create a business you love around the lifestyle you want. Operating a business that generates income from anywhere in the world no longer a fantasy. In fact, I’m writing this article on a flight from Maui to Panama. My business is making money as I fly. Here are five steps to create a profitable and successful online business.
1. Pick a profitable topic.
Choosing a topic is a hard enough task on its own. Making sure it’s profitable is where some entrepreneurs
In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir offer four reasons why your Google AdWords campaign may be failing.
You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.
AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.
There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re in for.
1. No landing page or an awful landing page.
The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from
My company sells sales-and-marketing software technologies. Really good ones. Customer relationship management applications. Bulk email services. Quoting software. Mobile apps. Outbound and inbound lead, opportunity and campaign management tools. We also help implement these technologies by providing design, training, customization, integration and development services. All for an hourly fee, of course.
So are you looking to increase your sales with these great technologies? After more than two decades doing this I have some advice for you and it’s the best advice you’ll ever receive: Don’t. Really, don’t. Don’t do this until you hire someone first.
The software companies won’t tell you this. They’ll tell you that you can double your business, improve your sex life and reap great profits just by buying (or more likely subscribing) to their services. Just hit a few buttons and all your problems are over. Technology partners (like my firm) will make similar promises. “We’ll customize this for you,” we say. “So, it’ll be exactly what you want. We’ll make it talk to your other systems, generate sales, clean your apartment and train your dog. Really. We will!!”
We are all BS-ing you.
Over the years my company has implemented hundreds and
We’re so used to seeing the big brands. We see their ad campaigns and outputs so often that we sometimes forget something really obvious: How did these big companies become big?
Related: With Orgying Models and Public Breastfeeding, Are Equinox’s Latest Ads a Desperate Ploy or Pure Genius?
Sure, many of them had visionary leaders. Some even had massive marketing budgets. Some just had a few lucky strokes. But what about their marketing? The world’s most successful brands work hard and spend big to achieve their marketing goals.
And the fact that these companies are so enormous makes it important for them to work harder than ever at that marketing.
Obviously, no small business can copy the exact marketing moves of these brands; however, we can adopt their strategies on a smaller scale. Here are four such strategies that you can start using right away in your small business marketing plan.
1. Coca-Cola has kept its brand identity and product consistent for over 130 years.
Coca-Cola is the world’s most well-known brand. Its product is in every country and on every continent and reaches millions of consumers around the clock. But this reach doesn’t come cheap: Coca-Cola spends an estimated
Etsy has launched a new feature within its mobile app that guides sellers through the process of shooting, editing and publishing simple videos on their smartphones.
With it, the Brooklyn-based DIY-craft ecommerce site wants its sellers to make more videos showcasing the stories behind their products.
The Shop Videos feature on the Sell on Etsy mobile app officially launches today on iOS and Android phones and tablets. Sellers can also produce and edit videos externally and use the new feature to publish videos on their Etsy pages.
The release of the app comes as American adults are spending more and more time consuming video content online. Year by year, more and more of the video content being consumed is being watched on mobile devices, according to a 2015 report from digital marketing information agency eMarketer.
Etsy has seen 60 percent of traffic coming from mobile, according to a recent quarterly financial report. At the same time, the ecommerce platform acknowledges that not all of its 1.5 million sellers have access to expensive professional recording and editing video equipment.
The video editing software walks users through the process of filming short video segments, stitching those clips